Our story
We built this because we needed it.

We're two parents. When our daughter arrived, we weren't far from home. Family was in the same country, mostly a phone call away. But at 2am, it was just the two of us, a baby who wouldn't stop crying, and a phone full of search results.
Was she hungry, or overtired? Was that cry pain, or just a newborn being a newborn? Was she sleeping too much, or not enough? Why was she waking every forty minutes when the app said she should manage three-hour stretches? Every day brought a new question. Each one came with a quiet worry that we were the only parents who didn't already know the answer.
So we did what most new parents do. We Googled. What we found was an enormous, exhausting amount of advice. Half of it was Western, half of it was Indian, and almost none of it was written for someone holding both at once. The American app told us to sleep-train at four months. A well-meaning relative suggested honey for the cough. Two forums gave opposite answers to the same question, and both sounded certain. Everyone meant well, but no one was in the room.
Then we started comparing notes with friends and family scattered across the world, in London, Toronto, Singapore, Dubai and Sydney. Their stories were ours, only harder. One friend's NHS leaflet said nothing about nazar, while her mother-in-law called twice a day to ask whether she'd done it. Another spent her first month in Toronto unsure whether the ajwain potli her mother swore by was fine, or something to hide from the pediatrician. A cousin in Singapore said the hardest part wasn't the sleeplessness. It was having no one nearby who'd done it the same way.
We had family nearby, and we still felt alone. We kept asking what it must be like for parents whose nearest grandparent is a six-hour flight and a visa application away.
None of us were looking for someone to take a side. We wanted someone who understood that both made sense, and who could help us work out what to do tonight.
That didn't exist. So we started building it.
The right information, at the right time, so no parent misses a step, or feels alone in the middle of one.
BuddingWonders is a small, moderated circle of Indian parents, from pre-pregnancy through age three, at home and abroad. We're slow on purpose. We'd rather have 200 parents who feel held than 20,000 who feel marketed to. It's a simple monthly membership — cancel anytime — and the only thing we promise is that it will never feel transactional.
If any of that sounds like what you've been looking for, we'd love to have you in the circle.
— Aishwarya & Ilan, founders of BuddingWonders